March 2003
Golf Inc. Volume No. 12, Issue No. 3
Golf in a box
There are dozens of golf games on the market nowadays. But one of the most unique to hit the market recently is called simply Box of Golf.
It was originally devised by a tow truck driver—who happened to be an avid golfer—in Greenfield, Mass., looking to pass the time while waiting for his calls. His brainchild caught the attention of Robert Labrie, a construction company owner, who saw its commercial potential and helped develop and refine the game before finally putting it on the market last July.
Box of Golf follows the general rules of golf—players throw dice to determine what kind of shot they hit on each of the nine two-sided boards that allow them to play 18-hole rounds. A basic set sells for $99 and a deluxe set goes for $179.
The striking 19th century illustration on the hand-crafted cherrywood box initially draws people’s attention to the game, marketing manager Bernadette Coyer said.
“But then they begin playing, and they start enjoying the realism of the game,” she said.
Clubs can order customized versions of the game with their individual courses, and Coyer said the company is preparing to market games that include signature courses such as St. Andrews and Pebble Beach.
